Perhaps they never told you, but they measure you by your words.  You are rated by your words.  Your salary is gauged by the value of your words.  Your words make a place for you in the business in which you are engaged.
 
Neither jealousy nor fear can keep you from climbing to the top if your words have value that belongs at the top.  The organization is bound to give you the place that belongs to you if your words bring forth the right results.
 
You don't have to put on; you don't have to exaggerate. 
All you have to do is to be natural, but make that "natural" worth listening to.

I don't mean how many words, but how much you can put into the words so that when men and women listen to your words they will be thrilled by them.
 
The clerk in a five and ten cent store said, "Good morning," in such a way that I turned to look at her.  She had put something into her words.  She had put herself, her personality into her words.  Her words rang.
She sold me a ballpoint pen for 25 cents, but she sold it with an interest in me and her product as though she was selling me a top brand car.  She showed interest un her customer, even if it was a customer for just 25 cents..!  After I had left the store, I felt inclined to go back and watch her deal with other customers. Who where all welcomed with the same bright smile and the same interest.  She kept selling and her customers kept coming back to her.
 
Cut out the useless words that stand in the way.  Eliminate all the words that would hinder the thing you want to put over from reaching the mark.  Make your words work in the hearts of those who listen.  Trust in words.  Trust in the words of your own lips.  Fill them with loving truth.  Think in your heart of how you want to help those who are to be your customers, how you are going to bless them and how the thing that you have is necessary to their enjoyment.
 
It is what you put into your words that makes them live in the hearts of the hearers. Empty words die in no man's land.  They never get over the trench.  If they do they are duds.  If they do get across and people hear them, they amount to nothing. Living words - words bursting with heart messages - thrill and grip.
 
Last week I was speaking with two man one of them told me he could not remember yesterdays sermon, "... but man..; When are you coming back to our church?  I still remember the sermon you brought 20 years ago!" and he quoted so much from it that it seemed to me he remembered almost all.
He had asked the church board already a few times to invite me again, but they did not want to do that, as it made the people in the church unsatisfied with there own pastor, as he was used to deliver "more general" messages. (apparently the kind that people already forgot about the next day)
 
Love always seeks the right word to convey its message without loss in transit.  Clothe your thoughts in the most beautiful words, but don't sacrifice pungency for beauty. Blend them.